Workshop for BBA
8 September 2022
Greater Noida
A workshop was organized in Mangalmay Institute of Management & Technology, Greater Noida for BBA I Semester students. The topic for this workshop was "Marketing Applications 5.0" and the speaker was Dr. Munish Kumar Tiwari. Workshop was inaugurated by Dr. Geeti Sharma, Director and Dr. Meenakshi Sharma, Associate Dean . The main contents of workshop were ? To be more specific, Kotler states that Marketing 5.0 entails focusing on consumer experience through interactions via technology. Although consumers are already using technology, marketers are presented with a challenge — how to create a relationship with their consumers through the technology. The challenge is further amplified by the fact that there are currently five generations living together, and their behaviors, preferences and attitudes are quite contrasting or even conflicting.
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