BBA Platina - Bachelors in Business administration - Delhi NCR, Greater Noida

Specialization Offered

In both of content and pedagogical approaches, the BBA Platina program is always striving to raise the bar.

As a result, the programoffers specialization courses in several domains in the second year, including Bank Finance Services & Insurance, Digital Marketing &Retail Management, Business Analytics, Entrepreneurship, and Human Resource Management, in order to develop competent global professionals and bridge the gap between corporate expectations and academics.

Digital Marketing & Retail Management
This Specializationconcentration is for students who want to be at the cutting edge of business, digital marketing, advertising, fine-tuning strategy, product positioning, pricing, and more to help the firm flourish.

This module covers visual merchandising, store management, store placement, and inventory and logistics management, and provides an in-depth grasp of the current needs of the developing retail sector around the world.

Bank Finance Services & Insurance
This specialization is for the students who want to have one of the lucrative and rewarding careers. Setting career in Bank Finance Services & Insurance popularly known as BFSI a student can take advantage of the growing domestic market, increasing investible surplus owing to the growth story, and growing need for protection, diversification of investments and provision of globally competitive standards of service. This Module covers Adds on certification of Tally, NISM(National Institutions of Security Markets), GST along with different financial projects that’s students work on. Additionally this module also cover knowledge and working of various types of banks (public sector banks, private sector banks, foreign banks, cooperative banks – urban and rural, regional rural banks, payment banks, small finance banks etc); various classes of non-banking financial companies (loan, investment, asset finance, microfinance, infrastructure, asset reconstruction, etc), insurance companies (life, general, health and reinsurance), Pension funds, mutual funds and other financial intermediaries that provide banking, insurance and financial services etc.

Human Resource Management
With The emergence of new business model around the world post pandemic, the requirement of how Human Resource is managed is also changing. Today the world of HRM is full of challenge and opportunity those who are equipped with right tools. HR is evolving, with the focus changing from the administrative tasks to the strategic input and having a seat at the management table.To adapt to the changing business environment, the module is concentrated with learning most relevant specific skills like: communication, planning & organization, problem-solving, collaboration, etc. Further this specialization module covers Recruiting and staffing; Compensation and benefits; Training and learning; Labour and employee relations. Extra emphasis is also given to certification in Stress management, Strategic Management. The ongoing business system revolves around analytics so a certification in HR analytics is also curate in this module

Business Analytics
We are living in Industrial Revolution 4.0 and advancement in technology and related tools evolve the business models. Today the world is full of data and information because of this technology and at all places we need specialist who are good at showing how this data and information can be beneficial and can be best utilized; here comes the role of Business Analytics. Advancement in Accessible Artificial Intelligence; the rise of Predictive Analytics; Open Source Solutions (Smart Apps) and rapidly growing IoT Networks increase the opportunities for business analytics specialist. Looking at the treand and market need this specialization concentrate on all three parts of the analytics Viz. Descriptive Prescriptive and Predictive. Along with this, to get hands on practice certification like Advance Excel; Big Data Analytics; Data Management- Tableau and one major Project on Data Management are included in the course.